How To Conduct A Competitor Analysis And Optimize Your Digital Marketing Strategy In 2022

Learn how to conduct a competitor analysis, the importance of this strategy and why it’s the first step in your marketing plan. This guide will help you find your competitor’s weaknesses and strengths.


A competitor analysis can be a daunting task. There are so many aspects to analyze, not the least of which is how to think about your competitors. 

It’s very common for companies to start this process thinking about what they want to know about their competitors, but it’s equally important to think about what their competitors want to know about them. The focus may be different, but the data is just as important for both parties.

What Is A Competitor Analysis?

Competitor analysis is a process of determining the strategies, capabilities, and strengths of competitors to provide a better understanding of the market, and to identify business opportunities. 

Why Should You Conduct A Competitor Analysis?

Competitor analysis is like military reconnaissance: it helps you know your enemy and find out their weaknesses.

A competitor analysis can help you to locate potential business opportunities and create business plans to take advantage of these opportunities. 

How Do You Conduct A Competitor Analysis?

This can be done by looking at their products, services, pricing, marketing campaigns, customer reviews, etc. It’s important to have a thorough understanding of the competition in order to create a strategy that will give you an advantage over them.

Introducing a comprehensive guide on how to conduct a competitor analysis and optimize your digital marketing strategy. And why conducting competitor Analysis is so important.

What Tools Can You Use To Conduct A Successful Competitor Analysis? 

In any industry, competition is a natural result of supply and demand. The more supply there is in the market, the more competitive it becomes. In order to be successful in your industry, you need to always analyze and understand your competitors and what they’re doing. 

There are several tools you can use for this purpose: 

  1. SEMrush.
  2. Ahref.
  3. Google Keyword Planner.
  4. Google Trends.

Determine Competitive Marketing Strategies.

There are many marketing strategies to choose from but all of them It is important to be creative and find the right strategy that best suits your company and its strengths. 

However, there are three basic ways to go about this: 

  1. Differentiation.
  2. Creation of demand.
  3. Imitation. 

These strategies work together so you’ll need to take all three into consideration when determining which one is best for your business.

What Are The Different Types Of Competitor Analysis?

Competitor analysis can be done in many different ways. The type of analysis depends on the goals of the company, the industry it operates in, and other factors.

Some common types of competitor analysis are:

  • Industry analysis: This type of analysis is often done by companies to get an overview of their competitors, their market position, service, and what they offer.
  • Product analysis: This type of analysis is often done by companies to compare their products with those offered by competitors.

Examples Of What To Look For In A Competitor Analysis.

Many people have a misconception about what a competitor analysis is. They often think it requires spying on other people’s activities to discover the best way to defeat them.

In reality, competitor analysis should consist of managing your own company and trying to identify what the market wants from you. 

What are the important elements of a competitive analysis?

A good competitor analysis will show you how to better find your target audience, improve customer service, and keep up with the ever-changing demands of consumers.

Competitive analysis is one way for managers to identify the strengths and weaknesses of their organization. It is used to evaluate the organizational environment while identifying opportunities and threats. The process is made up of three main components:

  • Internal analysis.
  • External analysis.
  • Competitive intelligence.

Internal Analysis: The internal analysis addresses a company’s internal factors that may have an impact on its success or failure in a given market or industry. These include issues such as management style; human resources policies & practices (elements like compensation systems), customer service level/customer satisfaction levels with sales associates, etc.

This part examines each element individually providing some quantitative data for evaluation purposes but not giving any specific recommendations based upon those findings only general observations are provided through this formality alone i.e. “we recommend you should make changes…or we don’t think there’s anything wrong here. ”

External analysis: External analysis is followed by an internal review of all the elements that were found to have weak points and then finally, after extensive consideration has been made on these weaknesses identified both externally AND internally one can arrive at final conclusions which will be presented within our report along with recommended actions needed from respective stakeholders whose objectives might not always coincide with ours; nevertheless, it cannot but help in getting their opinion/view as well so they may possibly become partakers or supporters too if any such action needs support like for instance policy change, rule revision, etc.

Competitive Analysis: Now the third one competitive analysis is more theoretical rather than empirical since its primary purpose lies primarily towards identifying those factors that create constraints upon market forces i.e. what makes an industry non-competitive? how far does competition affect the price? What are some common restraints affecting free entry & exit dynamics…etc?

What Are The Four Key Aspect In Competitor Analysis?

How to Conduct a Competitor Analysis

The four key aspects of competitor analysis are:

  • Identifying competitors
  • Examining the competitive landscape for the company in question
  • Analyzing a competitor’s strengths and weaknesses
  • Developing a strategic plan to beat the competition

What Are The Key Benefits Of Competitor Analysis?

Competitor analysis is a way to identify where you might be able to improve your business or service and what your competitors are doing. This information can be used to improve your own product or service.

Here are some of the key benefits of doing competitor analysis.

  • You can identify who your competitors are
  • You can predict their next move
  • You can see the gaps in the industry you’re in
  • You can come up with a strategy
  • Better understanding of the market and competition
  • Identifying and gathering data on your competitors
  • Understanding the similarities and differences between your competitors and your business
  • Knowing what consumers want to buy so you can provide similar offerings in your product line-up

Why should you conduct a competitor analysis?

A competitor analysis can help you understand your competitors’ strengths, weaknesses, and strategies. It also provides valuable insight into what customers are looking for in the market.

What is competitive analysis explained with examples?

Competitive analysis is the process of understanding the strengths and weaknesses of your competitors. This is typically done by identifying their core competencies, which are unique features that they have that you don’t.
For example, if you’re a restaurant, your competitors may be serving high-quality food at affordable prices. You may have excellent customer service or a really unique menu.

How do you write an effective competitor analysis?

The first step in a competitor analysis is to identify the competitors. This can be done by conducting a search of the company’s name and its products.
The next step is to conduct a SWOT analysis on each competitor. The SWOT analysis should include strengths, weaknesses, opportunities, and threats.
After this, a SWOT matrix should be created with the competitor as one axis and the other axis being the strength that they offer.

How do you structure a competitor analysis?

Competitor analysis is a process of examining the strengths and weaknesses of your competitors. You can do this by looking at their products, services, and marketing strategies. To start, you should identify your competitors. Next, you want to find out where they are getting their customers. This will help you evaluate how successful they are and what strategies they’re using to get ahead in the industry.

What is a competitor SWOT analysis?

Competitor SWOT analysis is a strategic management technique that helps organizations identify their strengths, weaknesses, opportunities, and threats. Strengths are the organization’s internal factors such as resources, skills, and knowledge. Weaknesses are the organization’s external factors such as competition, market share, and regulations. Opportunities are external factors that offer growth potential for the company. Threats are external factors that could disrupt or damage the company’s operations.

How do you conduct competitor research objectives?

A competitor research objective is a way to figure out what the company is doing in the industry. The company should look at how successful the competitors are, what they are doing that is working, and what they are not doing that could be improved.


Conducting a Competitor Analysis is very important in the digital marketing industry because, competitor Analysis is a valuable method of assessing your competition, understanding how they reach their target audience, and then optimizing your digital marketing strategy accordingly and implementing new strategies to create an edge over the competition. 

As a small business owner, conducting a competitor analysis before you set out to conquer the world is essential. Bliss Drive can help you to Conduct competitor Analysis.

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